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Companies Who Don’t Treat Employees Like Customers Will Eventually Fail

For marketers, it’s widely accepted that “Customers have different behaviors and preferences [and companies must] move past a ‘one-size-fits-all’ marketing approach.” (thanks, Custora for this concise description of Customer-Centric Marketing.) There are now many strategies and tools to help marketing teams manage customer journeys end to end. Everything from CRM to analytics to content to SEO to A/B testing to social media management to drip campaigns to ad re-targeting. There’s an interesting parallel to draw here between the customer-to-Marketer relationship and the employee-to-People Ops relationship (HR, Talent Acquisition, Recruiting). … read more

by on in Work

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The Employee-First Era: How Business Leaders Can Navigate The Power Shift

This article was originally published on Forbes.  A few weeks ago, the U.S. Department of Labor released JOLTS (the Job Openings and Labor Turnover Survey), which found there were over 7.1 million U.S. job openings in August and 902,000 more openings than unemployed workers. Both were new records. Then, the October Jobs Report showed unemployment at 3.7%—a 50-year low—and average hourly earnings grew by 3.1%, the best year-over-year gain since 2009. … read more

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